In Spring of 2018, SCAD collaborated with Ford Motor Company to research and develop multiple digital assistant (DA) use case concepts for future-facing Ford vehicles. The class consisted of 18 students with interdisciplinary focuses ranging from HCI/UX design to Sound Design. The scope of the project was divided into two sub-teams: researching and developing concepts for a conversational digital assistant for Ford’s future mobility experiences and a service blueprint for a Ford vehicle and bike Transportation Hub.
My team's focus was within the digital assistant concept research and ideation.
With the rise of conversational assistants appearing in various areas of our lives, trust is imperative for these digital agents to bring true value to users. How might we envision a multi-modal digital assistant that enhances mobile experiences and embodies trust with its riders?